Bellissima Countertops
Bellissima Countertops specializes in providing high-quality granite and quartz countertops, along with full-service bathroom and kitchen remodels.
With over eight years of experience, Bellissima has built a solid reputation in Cape Town, offering custom natural stone countertops designed, manufactured, distributed, and installed by their team.
Their showroom is based in Kraaifontein, just outside Cape Town, and the company’s dedication to excellence is evident in every project.
Lead Time: 3 months
Sector: Kitchen and Bathroom Remodeling
Target Type: Homeowners, Renovators, Contractors
Demographic: Middle to high-income homeowners in Cape Town
Website Goal: Increase targeted traffic, generate leads, and improve conversion rates
560%
Increase in Qualified
Leads and Sales
The Challenge
Despite a strong local presence, Bellissima Countertops faced challenges in generating online traffic and sales inquiries.
Although the company had a reputable standing in Cape Town, it struggled to compete in the competitive kitchen and bathroom remodelling market.
The company had no substantial online traffic, which made it difficult for them to expand their reach and attract new customers.
Bellissima realized that to stay competitive, they needed to attract more targeted visitors and generate a steady stream of sales leads through their website.
Without an effective online strategy, they were missing out on opportunities in an increasingly digital-first world.
Keyword Research
Bellissima Countertops was struggling to attract the right audience to their website, as their current keyword strategy was not aligned with the search intent of potential customers.
Without a clear understanding of the right keywords, they were unable to reach the people actively searching for countertop and renovation services in Cape Town.
ExoMedia conducted extensive keyword research, focusing on high-volume, locally relevant search terms. We identified key phrases such as “granite countertops Cape Town,” “kitchen remodel Cape Town,” and “bathroom renovation South Africa” that had strong search volume but low to medium competition
This allowed us to target prospective customers who were ready to make purchasing decisions.
Keyword research helps ensure that a website’s content aligns with what users are actually searching for.
By using the right keywords, we ensured that Bellissima's website would rank higher in search results for relevant queries, increasing its visibility.
After implementing the new keyword strategy, Bellissima’s website started ranking for the most relevant terms.
This resulted in higher organic traffic, as their site began to appear in front of the right audience. With an improved keyword strategy in place, the company saw more targeted leads.
Technical SEO
Before the overhaul, Bellissima’s website had a number of technical issues that were preventing it from ranking well on search engines.
Problems such as slow page loading times, poor mobile optimization, and broken links created a negative user experience and affected the site’s performance in search rankings.
ExoMedia conducted a full technical SEO audit and fixed critical issues.
We focused on improving site speed, mobile responsiveness, and addressing errors like broken links, missing images, and incorrect redirects.
We also implemented structured data to help search engines understand the website content more effectively.
Technical SEO ensures that a website is fully optimized for search engine crawlers.
A fast, responsive, and error-free website is not only a better experience for visitors but also plays a significant role in how Google and other search engines rank the site.
By fixing the technical problems, we ensured Bellissima’s website was working as efficiently as possible.
The site’s loading speed improved, making it more user-friendly and likely to rank better in search results.
As a result, both user experience and SEO rankings saw a significant boost.
On-Page Optimization
Bellissima’s website was not optimized for search engines, which affected its ability to rank high for relevant searches.
The on-page elements such as title tags, meta descriptions, header tags, and image alt texts were not effectively used, leading to missed opportunities for organic traffic.
ExoMedia optimized all key on-page SEO elements. We rewrote title tags and meta descriptions to include targeted keywords and ensure they were compelling to users.
We also ensured that header tags (H1, H2, H3) were used correctly and that all images had descriptive, keyword-rich alt text.
On-page optimization ensures that each page is structured in a way that search engines can easily understand, while also appealing to users.
By optimizing the most important elements of a page, we ensured that Bellissima’s content was more discoverable and more likely to rank for the right terms.
With improved on-page elements, Bellissima’s website became more optimized for both search engines and users.
We saw a noticeable improvement in search engine rankings and click-through rates, driving more organic traffic to the site.
Content Marketing
Bellissima’s website lacked regular, high-quality content that could engage their audience and improve search rankings.
Without fresh, informative content, their website was not giving users a reason to stay or return, and search engines weren’t indexing enough relevant content to help with rankings.
ExoMedia developed a content marketing strategy that included blog posts, customer testimonials, case studies, and product descriptions.
We focused on creating educational and engaging content that addressed common pain points in kitchen and bathroom renovations, such as material selection, remodeling tips, and maintenance guides.
Content marketing works by providing valuable information to users, which helps establish the brand as an authority in its field.
This not only helps in engaging visitors but also improves SEO rankings by increasing the volume of keyword-rich content on the site.
By adding regular, well-researched blog posts and informative content to the website, we were able to improve both engagement and SEO.
As a result, Bellissima’s website became a resource for prospective customers, and its authority in the space improved, leading to more organic traffic.
SEO-Friendly UX Development
The user experience (UX) on Bellissima’s website was not optimized for conversion, and navigation was clunky.
Visitors found it difficult to find the information they needed, leading to a higher bounce rate and lower engagement levels.
ExoMedia redesigned the website’s layout with a focus on user experience. We ensured that it was mobile-friendly, easy to navigate, and that visitors could quickly find the information they were looking for.
Calls-to-action (CTAs) were strategically placed to encourage conversions, and the design was visually appealing yet functional.
SEO-friendly UX development focuses on creating a smooth, enjoyable experience for users while keeping SEO best practices in mind.
By improving navigation and making the website visually appealing, we increased engagement, decreased bounce rates, and helped Bellissima’s website perform better in search results.
After optimizing the website’s UX, visitors had a much smoother experience, leading to longer sessions and increased conversions.
With improved navigation and a more intuitive design, Bellissima saw a marked decrease in bounce rates and an increase in sales inquiries.
This helped to not only improve SEO but also maximize the potential of every visitor to the website.
The Results
ExoMedia’s approach centered on developing a user-friendly and educational website that was built with a strong SEO foundation. The goal was to improve the website’s visibility on search engines, making it more discoverable to prospective customers who were searching for countertop and remodeling services in the Cape Town area.
ExoMedia's solutions ensured the website was optimized to both educate and convert visitors into qualified leads. As a result, the website became an effective sales tool, attracting more targeted visitors and generating higher conversion rates.
The impact of ExoMedia’s strategies was immediate and significant:
- Increase in Organic Traffic: The company’s website saw an 8.4X increase in organic traffic, bringing in over 1800 targeted visitors per month.
- Increase in Sales Inquiries: Sales inquiries soared by an impressive 460%, highlighting the effectiveness of the SEO and content marketing strategies.
Bellissima Countertops now enjoys a steady stream of inbound traffic and qualified leads.
Scope and Resources
- Website URL Restructure: A complete overhaul of the website structure, making it more user-friendly and SEO-focused.
- SEO Implementation: Keyword research, technical SEO, on-page optimization, and content strategy development.
- Content Marketing: Creation of blog posts and optimized content to drive traffic and enhance visibility.
ExoMedia's team of web developers, SEO specialists, and content creators worked closely with Bellissima Countertops to ensure that each part of the strategy was executed effectively. The combined efforts led to substantial growth in traffic and sales inquiries, positioning Bellissima for continued success in the competitive market.
Technical Tools:
SEMrush, SurferSEO, RankMath, ChatGtp, and Screaming Frog Seo Tool.
SEO Services
Technical SEO, Keyword Research, On-Page Optimization, Content Marketing, SEO-Friendly UX Development
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