Bareskin
Bareskin is a top eCommerce brand in South Africa, making at-home laser hair removal easy and affordable.
Based in Cape Town, Bareskin offers the IPL Hair Removal device, giving you a quick, painless, and cost-effective way to achieve smooth skin—no need for pricey salon or clinic appointments.
Lead Time: 6 Months
Sector: Health and Beauty Sector
Target Type: eCommerce Customers
Demographic: Men and Women (20s to mid-40s)
Website Goal: Increase online visibility, Drive more organic traffic, and Ultimately boost conversions and sales.
Services: Technical SEO Audits, On-Page SEO Optimization, Link Building, Press Releases
560%
Increase in Qualified
Leads and Sales
The Challenge
Bareskin faced a pressing challenge: a sluggish, underperforming website that was no longer driving the business forward.
The CEO, a highly goal-driven, sales-oriented leader, was dissatisfied with the performance of his previous marketing agency and knew that something had to change.
The primary objectives were clear:
- Underperforming Website: The website wasn’t meeting its potential, hindering Bareskin’s ability to engage customers and convert leads into sales.
- Increase Leads and Conversions: Bareskin needed to ramp up the number of leads, conversions, and ultimately sales to match their growth ambitions.
- Improved Website Performance: The website was slow, outdated, and not delivering the user experience that matched the high-quality reputation of the Bareskin brand.
Effective Marketing: With the launch of an upgraded version of the Bareskin device, the company needed a strategy that included high-end press releases and SEO Link Building.
It was clear that Bareskin needed a fresh, dynamic approach to address these challenges.
Underperforming Website
Bareskin’s website was losing customers. Slow load times, a clunky mobile experience, a confusing interface, and a tricky checkout process frustrated visitors. Bounce rates spiked as pages lagged, and an outdated design made browsing a chore. Worse, a poorly defined conversion funnel meant shoppers often abandoned their carts, costing Bareskin sales.
EcoSEO stepped in to fix it. We overhauled the site, tackling the root problems with a clear plan. First, we slashed load times—cutting them by optimizing images, minifying CSS and JavaScript, and adding browser caching. Data showed a 40% improvement in speed, boosting both user satisfaction and SEO rankings.
Next, we redesigned the site with mobile users in mind. With mobile shopping on the rise, we made it responsive and simple to navigate on phones and tablets. The cluttered interface got a clean-up: intuitive menus and bold CTAs now guide users smoothly from browsing to buying. We also streamlined checkout, trimming it from five steps to three—cart abandonment dropped by 25% as a result.
The revamped site delivers. Pages load fast, keeping shoppers engaged. Mobile users—now over 60% of traffic—enjoy a seamless experience. The clear, user-friendly design invites exploration, while the simplified checkout seals the deal. Sales are up 30%, and engagement metrics like time-on-site have climbed.
By focusing on speed, mobile optimization, and a frictionless user journey, we turned Bareskin’s website into a tool that works. It’s faster, friendlier, and built to convert—proving that smart fixes can drive real results.
Improve Leads and Conversions
Low conversion rates and weak lead generation plagued the business—visitors arrived but rarely stayed or bought. The site failed to grab attention, lacked clear next steps, and left users lost in a muddled buying process.
Without strong calls-to-action (CTAs) or optimized landing pages, potential customers slipped away.
We turned it around with a focused plan. First, we added bold, strategic CTAs across the site—“Shop Now,” “Get Your Free Guide”—designed to catch eyes and spark action. Content got a facelift too, spotlighting Bareskin’s unique value (like “Why Our Product Beats the Rest”) and nudging urgency (“Limited Stock Available”).
To capture leads, we introduced a lead magnet—a free skincare tip sheet in exchange for emails.
This grew Bareskin’s list by 200 subscribers in the first month, feeding an email campaign that nurtured leads into buyers. We also retooled landing pages to match what users wanted—product details, reviews, or pricing—cutting bounce rates by 12% and aligning the site with visitor intent.
The results speak for themselves. Clear CTAs now steer users straight to products or checkout. The lead magnet and email follow-ups have built a pipeline of engaged prospects, with 15% converting to sales. Optimized landing pages keep visitors hooked, and ongoing tweaks (via conversion rate optimization, or CRO) ensure the site keeps improving.
By sharpening the customer journey—CTAs that guide, pages that deliver, and a system that captures—we transformed Bareskin’s site into a lead-and-sales machine.
Press Release
Bareskin faced a new hurdle: launching a new, upgraded at-home laser hair removal device into a crowded market. Without a strong press release, the brand struggled to cut through the noise, missing chances to grab media attention and build buzz. They needed a way to stand out as an industry leader—and fast.
We teamed up with Bareskin to nail the strategy. Digging into the product, we zeroed in on its standout features: better results, easier use, and a price that beats salon visits. Our press release turned those points into a sharp, customer-focused story—“Professional Hair Removal, Now at Home for Less.”
The release was punchy and newsworthy. We hooked readers with Bareskin’s edge (affordable innovation), backed it with a CEO quote (“We’re making beauty accessible”), and added a customer rave (“It’s a game-changer”). Then we sent it to the right places—beauty blogs, lifestyle sites, and industry mags—where it’d hit the mark.
It paid off. The press release landed coverage in five outlets within a week, sparking a 25% spike in website traffic. It didn’t just stop at buzz—brand mentions doubled, and the clear messaging tied into Bareskin’s SEO and social push, driving a 15% uptick in conversions.
With a tight, compelling press release, we put Bareskin on the map. It showcased their product, built credibility, and fueled growth—all from one smart move.
Link Building
Bareskin had a problem: great products, but barely any organic traffic. A big culprit? Too few quality backlinks.
Search engines like Google rely on backlinks—links from trusted sites—to gauge a website’s worth. Without them, Bareskin’s site stayed buried.
We built a plan to fix it. Our team targeted high-value sites in beauty, wellness, health magazines, and laser hair removal guides.
We pitched them hard: guest posts packed with tips, product reviews that popped, and expert takes only Bareskin could offer.
Plus, we tapped influencers and industry contacts for natural mentions and links. It worked like this: reputable sites link to Bareskin, signaling to Google, “This site’s legit.” More quality links, higher rankings. We landed 15 solid backlinks in three months—sites with real clout. Bareskin’s domain authority climbed 20 points(Moz and SEMrush)
The payoff? Organic traffic shot up 45%, and search rankings for key terms like “at-home laser hair removal” jumped into the top 10.
More eyes on the site meant more customers—conversions rose 18%. With targeted outreach and killer content, we turned backlinks into a traffic-and-sales engine for Bareskin.
The Results
By partnering with EcoSEO, Bareskin achieved outstanding results in a competitive market. The website overhaul, combined with robust SEO practices and paid media strategies, resulted in a significant boost in traffic, leads, and conversions.
Through ongoing collaboration and expert SEO implementation, Bareskin was able to establish itself as a leader in the at-home beauty market, and their online presence has never been stronger.
The hard work and strategic implementation of these changes yielded remarkable results:
- 560% increase in qualified leads and sales: Bareskin saw a substantial growth in both the quantity and quality of leads, directly translating into sales.
- 13X increase in targeted traffic from SEO: Our targeted SEO efforts resulted in an impressive 13-fold increase in traffic from the right audience.
- 98% improvement in conversion rate: By optimizing the buyer’s journey and improving site performance, we saw a dramatic jump in conversions.
- 457% improvement in cost per lead: Our combined efforts across SEO, AdWords, and social media significantly reduced the cost per lead, providing more value for every dollar spent.
In just a short time, Bareskin’s online presence and performance were transformed. Thanks to EcoSEO’s expertise in SEO and digital marketing, Bareskin is now positioned for sustained growth, offering a seamless, user-friendly experience that reflects the premium nature of their products.
Technical Tools:
Google Analytics, SEMrush, Ahrefs andGoogle Search Console
SEO Services
Technical SEO, Conversion Optimisation, Press Release, Link Building
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